Thursday, September 25, 2014

Promoting the Fall Free SWAP at the Provo Farmers Market


{Big-time Cougar fan Kerry F. and I spread the Free SWAP word before she headed to the stadium.}


Yes, our canopy looks a little bit sad in this display. But don't let that fool you; it houses all sorts of goodness. (It turns out our canopy was too large for our allotted space, so, uh, we had to modify it a smidge.)

Ahem.

We had chairs but we hardly sat. We were actively on a mission to invite as many community members as possible to the Free SWAP on Saturday. It was truly a delight to connect with folks who love the idea.

Couple of observations.

One. Next time we will just use photos and signs in our display. I had brought a few items of clothing to hang on the line to, ahem, "add" to the display (okay, okay, I'm not a merchandiser). Turns out it just confused people. "Everything is Free" is a great sign to grab attention. But when some people quickly glance and see a meager selection of 6 items of girls' clothing, they get a quizzical look and move on. Next time, just signs and photos. Got it.

Two. "Everything is FREE" gets attention. But it also gets skepticism. Understandably so. I've had more than one lesson teaching my children the adage, "There's no such thing as a free lunch." There's always a catch, kids. Be wary. Keep your guard up. Uh, that is except this time; this time there really *is* no catch. Really. We had to try to convince a couple of folks that there was no gimmick, no bait-and-switch, no corporate advertising or sign-ups for spam. 

On a couple of occasions folks asked us, "So what's in it for you? How do you get paid for your time?" Our answer: well, we get paid in sunshine and rainbows and unicorns.

(Added bonus: that kind of payment is completely non-taxable. It's all under-the-table goodness that we get to take straight to the bank. Cha-ching.)

Overall, we felt the Provo Farmers Market was a great place to promote Saturday's SWAP. Beautiful day. Lots of people out enjoying all that the market had to offer. And a fantastic place to meet others who were eager to join with us in passing the word along. We loved hearing, as we handed out our new two-sided business cards, "Can I have a few more to pass around to friends?" You betcha.

See you Saturday!



{Next round of printing will see a little bit larger print, but overall, we are loving the cards.}





No comments:

Post a Comment